Being a state enterprise under the supervision of the Office of the Prime Minister, MCOT was registered as a public company limited on August 17, 2004, transforming from the Mass Communication Organization of Thailand (M. C. O. T) by virtue of the Capital of State Enterprise Act B. E 2542 (1999). On November 17, 2004, MCOT Plc. offered its shares in the initial public offering as a listed company on the Stock Exchange of Thailand. MCOT’s main mission is to operate multimedia businesses committed to being the country’s highly creative media company. Core businesses fully operated by MCOT Plc. include television, radio, the Thai News Agency, broadcasting facility services and digital terrestrial television broadcasting network services. MCOT has two subsidiaries, namely Panorama Worldwide Company Limited and SeedMCOT Company Limited. In addition, MCOT Plc. has also operated other businesses under joint operation agreements with two private companies, namely Bangkok Entertainment Company Limited, the operator of Television Channel 3, and True Visions Public Company Limited, a subscription-based television service provider.
MCOT has provided television broadcasting service in the conventional analog television system through its Modernine TV (formerly known as Channel 9) since the advent of television broadcasting in Thailand. The analog television broadcast system will continue until the license expires in the middle of June 2018. Being awarded two licenses to operate two commercial digital terrestrial television channels at national level, namely, High-Definition Variety, and Standard-Definition Kids and Family categories, MCOT began rolling out its digital television service in 2014. The licenses have a validity period of 15 years, commencing from 25 April 2014 until 24 April 2029.
Modernine TV broadcasting in the analog television system is the key driver of MCOT’s business. Its responsibilities include program production, broadcasting and broadcasting management. The broadcast runs 24 hours a day from the host station in Bangkok to its 35 relay stations across the country, covering 87% of the country’s area and 88.5% of the population.
9 MCOT HD (Channel 30)
9 MCOT HD is a high-definition DTT (Digital Terrestrial Television) channel in the variety program category. Currently, it simultaneously broadcasts (simulcast) Modernine TV programs according to Modernine TV analog program schedules. 9 MCOT HD broadcasts through 39 main transmitter sites and 122 additional transmitter sites or gap fillers in line with the implementation plan set by the Office of The National Broadcasting Telecommunications Commission (NBTC). The broadcast coverage procedure is divided into four phases with the target coverage of at least 95% of the country’s areas and approximately 21 million households within four years (2014-2017).
In 2015, MCOT HD channel has undergone a brand refresh and was renamed as “9 MCOT HD” under a new slogan “See the World, Enjoy Happiness”. The brand refresh involves improving the design of program promotion and the presentation of the list of TV program broadcast to be in line with the new station identity that strives to attract younger people or those of working-age. These changes aimed at responding to the intense competition in the digital television industry in which more competitors wished to grab this group of viewers, and at fulfilling advertisers’ demand, which tended to buy advertising media from programs focusing on teenage and working-age viewers. Some remarkable and favorite programs of 9 MCOT HD included Kao Dung Kham Wela (Timeline: Back to the Big News in the Past), Ngan Wat Festival (Temple Fair), Borisat Ha Mai Jumkad (Comedy Company) and Taxi Maha Settee (Cash Cab Thailand), Love Sick the Series and Game Som Lon (Windfall Game).
Modernine TV and 9 MCOT HD have focused on increasing the own programs, that included copyrighted, outsourced, and in-house programs. As of September 2016, MCOT’s own program proportion accounted for 72.56% of the total proportion. The air time percentages based on program categories are as follows:
|Entertainment and drama||27.71%|
|News and news analysis||32.35%|
|Knowledge and Information||14.41%|
As for MCOT’s news presentation, the Thai News Agency (TNA) continued to improve its news presentation with a focus on timeliness and accuracy of its news coverage which range from general news, news documentaries, interviews with persons related to current public interest issues, live news reports and special scoops covering both headline news and topical issues« To boost viewership of its evening news program, TNA organized an activity called “Mobile Interactive” and included news stories from the world’s leading news agencies in this news program. MCOT Plc. also assigned its reporting teams to cover news of high interest on site in various countries, especially the ASEAN members. The ASEAN news updates aimed to keep the MCOT viewers abreast of Thailand’s neighboring countries’ movements and promote mutual understanding in preparation for the launch of the ASEAN Economic Community (AEC). MCOT Plc. and Panorama Worldwide Co., Ltd. have mutually produced a television program, “Hot News Across Time”, which presented past hot news and contents and added more value of significant news resources. This program became one of favorite programs among viewers.
Several in-house television programs produced by Nine Entertain Business Department of MCOT Plc. have been so popular and generated more revenues for the Company such as Ying Tok Kanok Sak broadcast on Monday-Friday at 18.20-18.50 hrs., Nine Entertain broadcast on Monday-Friday at 11.30-12.00 hrs., Tok Mun Bun Teung broadcast on Monday-Friday at 07.00-07.30 hrs., and EX Entertainment Express broadcast on Monday-Sunday at 19.00-19.10 hrs., etc. The programs’ strengths lie in its presentation styles focusing on informative, creative and impartial entertainment and edutainment reports. The program production is based on MCOT Plc.’s full capacity and technologies to ensure the most up-to-date contents delivered to viewers promptly. Moreover, MCOT Plc. is the leader of entertainment news coverage and constantly provokes hot issues to the public’s eye. MCOT Plc. also used mobile satellite broadcast vehicles for live reporting of entertainment news for prompt and convenient viewing. Nine Entertain is the only program from Thailand assigning its reporting teams to cover the world’s most famous Oscars Awards presentation events on location in the United States. In addition, MCOT Plc. has expanded the viewer base to new generation viewers via www.nineentertain.tv and www.facebook.com/9entertain featuring real-time news clips updated minute to minute, and Nine Entertain Application on smartphone devices to cater for young target audiences. These approaches have contributed to an increasing number of online viewers.
MCOT Family (Channel 14)
MCOT Family is a standard-definition (SD) DTT Channel in the category of children, youth and family. The channel produces and broadcasts constructive contents focusing on edutainment, information and knowledge that are inspiring for children and youth aged between 4-12 years, the primary target audience as well as housewives and family members, the secondary target audience.
In 2015, MCOT revamped MCOT Family’s program schedule under the key concept “Growing Smart with MCOT FAMILY: Fun and Creative for a Bright Future” to promote creative learning and happiness in children and families through watching quality contents delivered on MCOT Family, the TV channel for every family« Under this concept, the quality programs containing both entertainment and contents for 6Q’s of child development have been presented, which are:
The own programs on MCOT Family Channel 14 as of September 2016 accounted for 81.18% of the total programs broadcast on the channel. The broadcast percentages based on program categories are:
|Knowledge and Information||26.90%|
|News and News Breaks||18.14%|
The programs to be broadcast on MCOT Family are meticulously selected such as “Mom Club”, a variety program presenting stories of love and care for women preparing for their future roles as mothers, “The Little Cook”, a cooking show, “An Open Door to the University, Teen Style on TV”, a program under cooperation with Chulalongkorn University, offering knowledge and preparing youth for university life.
Leveraging our expertise and long experience in acquiring cartoon shows from abroad and its business alliances, classic cartoon programs broadcast on MCOT’s TV have gained continuous popularity. In addition, “MCOT FAMILY NEWS” offers a news program for all family members.
MCOT Plc. fully operates the entire structure of radio business, including production, marketing and management. Under the slogan, “MCOT Radio Network: Modern Radio Network of Knowledge-based Society,” MCOT Plc. broadcasts a wide variety of informative and entertaining radio programs meticulously designed to educate and improve the quality of life of the listeners, and to offer public services to local communities and society at large under an image of modern radio network. MCOT nationwide radio network consists of 62 central and regional radio stations broadcasting in FM and AM systems. Bangkok is the base station of the central area broadcasting through 9 radio stations-7 FM and 2 AM stations-covering service areas in Bangkok and adjacent provinces. The other 53 FM radio stations are located in other provinces across the country, covering 92.4% of the country’s area and 93.8% of the population.
In addition to direct access to all MCOT’s radio stations, both local and overseas listeners can also have access to our radio programs, either live via internet-streaming or recorded, on the Internet at www.mcot.net or through MCOT Application on smartphones. Most radio programs are also available on major social networks such as YouTube and Facebook, etc.
The MCOT central FM and AM radio stations With a clearly defined target audiences, each station creates their own programs to suit distinct station concept and personality. The profiles of the central radio stations are as follows:
MCOT Local Radio Stations MCOT regional radio station produce programs for local radio stations. The production and presentation format is based on public and local interest. The programs are divided into 3 categories as follows:
Moreover, MCOT Plc. has initiated a cluster production format to create region-specific programs for local listeners. Cluster stations present local programs that are fresh and unique. The program popularity is added by producing a program by a local radio station, which would be broadcast in other local radio stations in the same region. Major station clusters are as follows:
Currently, regional radio stations have launched their own television programs produced by professional teams from the MCOT Northeastern Radio Broadcasting Center broadcast via MCOT 1 satellite channel« These programs received a good response, and directly contributed to better marketing promotion for the respective producers. These programs as follows:
The Thai News Agency is the Company’s center for producing, collecting, archiving and disseminating neutral, accurate, reliable and timely news and information based on professional standards« Its contents are delivered through various media operated by MCOT Plc. The Agency also distributes Thai news reports to countries around the world.
The Thai News Agency has regional offices located in four regions: the Central and Eastern News Center, the Northern News Center in Chiang Mai province, the Northeastern News Center in Khon Khen province, Southern News Center at Hat Yai District in Songkhla province.
The international news have been mainly delivered and cooperated by the world’s recognized and reliable news agencies and international media such as Agence France Press (AFP), Associated Press (AP), Associated Press Television News (APTN), Sport News Television (SNTV), China Central Television (CCTV), Deutsche Welle Germany, Korean Broadcasting System (KBS), Japan Broadcasting Corporation (NHK), Reuters and Reuters TV.
In addition, The Thai News Agency is a member of ASIAVISION, a network for exchanging TV news among 30 TV stations from 28 countries« The network directly feeds news from country members for broadcasting in Thailand and vice versa. ASIAVISION is the news source of The Asia-Pacific Broadcasting Union (ABU), which is a partner of the European Broadcasting Union (EBU) and the Arab States Broadcasting Union (ASBU). The Thai News Agency is also a member of The Organization of Asia-Pacific News Agencies (OANA), which provides direct news exchange among 44 members from 35 countries.
The foreign news unit of the Thai News Agency plays a major role in ASIAVISION, both in management and prompt exchange of interesting news and information from Thailand. In 2015, the Thai News Agency received the AVN Monthly Award twice on February and May.
Apart from international news alliances, the Thai News Agency has participated in the ASEAN Exchange and Cooperation Project with news agencies of other ASEAN member countries, i.e. Lao PDR, Indonesia, Malaysia, the Philippines, Singapore, Myanmar, Vietnam, Cambodia and Brunei.
The Thai News Agency provides news services through various media as described below :
Electronic media, e.g. online media (website), social media SMS via mobile phone news service, etc.
Services and Radio or Digital Terrestrial Television Broadcasting Network Services The provision of radio or television broadcasting facility services allows linkage system for transmitters or radio or television broadcast used for distributing public news and information or station programs, regardless of types of transmission media-conducted media, frequency, spectrum, electromagnetic wave or others
Regarding radio or digital terrestrial television (DTT) broadcasting network services, MCOT Plc. has installed equipment for providing DTT broadcasting services in the Second Generation Digital Terrestrial Television Broadcasting System (DVB-T2) in compliance with the NBTC’s notification. The DVB-T2 technology is widely selected by leading network providers overseas« The equipment for television signal transmission consists of devices for compressing and compiling audio, visual and data signals into one batch before transmitting it to the destination networks under DVB-T2 standard« These services necessarily require:
In the meeting held on June 17, 2013, the NBTC granted an approval for MCOT Plc« to be one of the four network providers licensed to operate radio or television broadcasting business in the category of commercial DTTnetwork for a term of 15 years, from 17 June 2013 to16 June 2028. Such license adds business opportunities to MCOT Plc. as the sole mass communication business operator to provide fully integrated digital television services. This advantage becomes another revenue generating channel for MCOT Plc. The provision of digital television network services began in April 2014 with the service capacity for 6 Standard Definition channels and 2 High Definition channels. Nevertheless, the number of channels and service rates must be revised when any channel operators select High Definition services. The target clients of MCOT Plc. are:
Currently, MCOT Plc. provides its services for DTT channel operators via the national digital terrestrial spectrum to the following operators:
MCOT Plc. has completed the installation of 39 main transmitter sites of the national DTT network and at least 122 gap fillers are in the pipeline. The installation is divided into 4 phases aiming to cover 95% of the national area and serve approximately 21 million households nationwide within 4 years (2014-2017).
Regarding radio or television broadcasting facility services, MCOT Plc. has improved its existing facilities by investing more on several devices to support services for its own digital network, and has laid out a service provision plan to support other network operators who wish to use MCOT’s facility leasing services.
Satellite TV services in C band - True Visions and Ku band
MCOT Plc. has managed its satellite TV channels in C band / True Visions and Ku band as follows:
Digital Media Business
The website at URL: www.mcot.net is a new channel for viewing a variety of MCOT programs, either live via internet streaming or recorded, broadcast through Modernine, 9 MCOT HD, MCOT Family, MCOT 1, MCOT WORLD, and radio stations under MCOT RADIO Network via the internet. The website is also a channel for publicizing the businesses operated by MCOT Plc. and its strategic business partners as well as for carrying out on-line marketing activities.
Talent Development and Management Business (MCOT Talent Management)
MCOT Talent Management is responsible for scouting talented individuals, either up front or behind the scenes, working in the fields of entertainment/mass communications. MCOT Talent’s tasks also including arranging training programs to enhance their abilities and skills necessary for succeeding in the entertainment industry, developing them into celebrity talents and professional artists and managing all MCOT Talent’s artists to enable revenue generation from all of the artists’ activities« In addition, MCOT Talent is responsible for conducting feasibility studies for the two non-broadcast businesses, namely MCOT Show Biz and MCOT Creative Travel, a tourism business« According to its 2016 action plan, the two non-broadcast businesses are expected to generate revenues from 2016 onwards.
MCOT Academy is the mass media training institute of MCOT Plc. generating revenues from non-broadcast businesses. It has been equipped by a large group of qualified and experienced professionals as well as knowledge base in mass media, which are internal resources of MCOT Plc. MCOT Academy provides a wide range of mass media training courses designed for mass media professionals and other persons interested in mass media for their preparedness, knowledge acquisition, and professional skill development in mass media and other related fields.
Apart from some specific curriculums of MCOT Academy, in 2015, MCOT Academy formulated new curriculums¸ namely, “Program Host and TV News Anchors”, for youth who wished to be professional hosts, “New Generation Public Relations Professionals”, “Professional Presentation”, and “Personality Development for Efficiency of Governmental Work”, targeting corporate clients including government and private organizations« Besides, the National Broadcasting Telecommunications Commission (NBTC) and MCOT Plc. signed a Memorandum of Understanding on organizing training courses for radio and television anchors with an aim at promoting and improving personnel’s competency in the radio and television broadcasting business. MCOT Academy provides such curriculum in 3 levels, e.g. Radio and Television Anchors in elementary, intermediate, and advanced levels, one class for each level« This project under the Memorandum of Understanding between both agencies would continue until 2016.
Panorama Worldwide Company Limited
Panorama Worldwide Company Limited was established on November 21, 2003 as a subsidiary of MCOT Plc., which holds 49% of the total shares. The subsidiary is a producer and distributor of television programs and documentaries for local and international television stations, cable TV, satellite TV and digital TV. It also produces video and public relations materials for public and private sectors, and sells stock footages to documentaries producers in Thailand and abroad.
Panorama Worldwide is a well-known quality documentary production house run by highly skilled and knowledgeable teams with almost 20 years of experience. It has produced a wide range of documentaries and public relations materials since 2003 up to now. Although the documentary programs contained informative content reaching a limited the huge amount of information, and be attended by a small group of audiences, they have been improved for more interesting and attractive presentation, which inspires audiences to view the new-style documentary programs until they have gradually received better response from audiences. Meanwhile, the amount of producers for this type of documentary programs is few. Under low competition, Panorama Worldwide gets a big opportunity to gain more TV documentaries program market via Free TV and Cable TV.
The core businesses of Panorama Worldwide as the production house for documentaries programs can be divided as follows:
In 2015, Panorama Worldwide implemented a plan to develop new services to be in line with its existing services to enhance its employees’ skills and experience and to create a new source of revenues in the future. The new services include:
SeedMCOT Company Limited
Established on November 18, 2009 as a subsidiary of MCOT Plc., which holds 49% of the total shares, the subsidiary operates all types of entertainment businesses, for example, production of radio and television programs, films, music and digital products« It also develops and distributes premium products and organizes concerts, musicals and fashion shows, etc. The major works of SeedMCOT Co., Ltd. in 2015 were:
Joint Operation Business
MCOT Plc. has entered into joint operation agreements with private operators, earning revenues in the form of annual compensation from 2 main joint operation businesses, as follows: